Maxime simoens biography of alberta

White appears in a braided paper pencil skirt, then a blouson jacket whose cut is loosely inspired by a traditional kimono. Simoens says he likes to play with new materials. Here, continuing his Asian theme, he used a Japanese fabric made in white paper jacquard that is surprisingly strong and resistant. This theme will be amplified into a larger mosaic effect on items coming down the runway later.

Simoens subtly introduced another unusual material for couture: cork! Is it skai? This cork has been lacquered and tinted by an Italian artisan. We must communicate with fashion specialists but especially with the final customer and that communication comes through magazines but also from websites and social networks. These new technologies and networks are having an essential impact on fashion brands these days and being left behind will inevitably condemn them.

The advantage of social media is being instantaneous and having a relatively immediate impact on the buying decision process. But it is very important to know your target market and adapt yourself to it when using these platforms. The Paule Ka woman I want to impulse is a woman of good taste that loves fashion, femininity, elegance and sophistication.

I hope then the Maison will get more visibility in this market. Celebrities are a very important part of a brand.

Maxime simoens biography of alberta

They allow the brand to associate the universe of an actress or singer with the values it wants to convey. Of course, it is such an honour to see many celebrities wearing Paule Ka at major industry events. Paris is the capital of fashion. The greatest craftsmanship comes from Paris. The french ateliers have an exceptional hand and Paule Ka has been part of this french culture since the house has had the chance to have an in-house workshop with about forty modelist, dressmaker and patternmakers.

French fashion designer born Early life and education [ edit ]. Career [ edit ]. Maxime Simoens, — [ edit ]. Men's Ready-to-Wear [ edit ]. Azzaro, — [ edit ]. Collections [ edit ]. Events [ edit ]. References [ edit ]. The underlying ethos and ambition behind the brand is: creativity that remains wearable and accessible. I love working with bright and vibrant colors.

What better way to face a New York winter than a down jacket with a burst of color? You have a magic credit card that will let you swipe 1 time at any story fashion brand where do you swipe it and what do you pick-up?